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nu rave is a so-called style of music and 'way of life' as termed by NME Magazine in an article about the Klaxons in March of 2007. Subsequently stores became full of 'nu-rave' [merchandise] resembling a hideous [combination] of the worst aspects of 80's, early 90's and chav fashions. Unlike Punk or other styles which were seen to be outlandish in their day, the nu-rave style is not at all individualistic and has not [developed] alongside political or social movements over the years ... in fact, it is an overnight style which was cleverly prepared, marketed, and deployed onto consumers by corporate giants.
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