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A popular phrase that the Wendy's [hamburger] chain had actress Claire Pellar say in a TV ad when she and two other elderly ladies were [checking out] a competitor's [hamburger] that had a "big fluffy bun". It was first broadcast in 1983 and Claire used the phrase in "sequel" ads during the next few years. In 1984, some men wore T-shirts that answered with the phrase "Here's the beef!".
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