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A internet [phenomenon] created by Blendtec founder Tom Dickson to show his company's blender is the world's most powerful blender. He created short videos of his blender liquefying Plungers, Light Bulbs, Rake Handles, Toy Dolls, [Cell Phones] and even an Ipod and posted them on YouTube. Via free word of mouth and internet blogging Dickson created a huge interest in his product for virtually nothing compared to using paid [advertising] on television.
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