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To surround your product in a hurricane of [hyperbolic] and possibly false claims that contradict actual product experience, as a form of offensive [damage control] and PR. The hope that one can spin shortcomings and failures so actively and so frequently that your manic bluster overtakes negative opinion/experience in the public awareness. Attempts to change received wisdom to portray the products failures as benefits and the wave of the future, and [competitors] advantages as disadvantages, old fashioned and possibly broken.
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