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(RED) is a brand created to raise awareness and money for the Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold will go directly to the Global Fund to invest in African AIDS programmes, with a focus on women and children. Bono and Bobby Shriver, Chairman of DATA (Debt, AIDS, Trade Africa), created (RED) to engage the [private sector] in the fight against AIDS in Africa. Our launch partners include: [American Express], Converse, Gap, Giorgio Armani and Motorola. Discussions are ongoing with other [potential] partners.
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