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A smart move made by a marketer in order to associate the wii with normal everyday teen life. To make such a word, you first have to take something which relates to teens, say... you use the word "reflexes" for instance. Then you take said word and redefine it into "wii-flexes" and of course you write [something positive] about the word aswell like "Ungodly reflexes possessed by a wii-player" and there you go! Now you have a new and kewl word which is likely to be picked up for a bit by all the players of the wii console and redistributed since it's now a fad. Also, you now also have a free [advertising] channel in the [urbandictionary] aswell.
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