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Someone who outwardly appears to be charitable, decent and [successful] but is actually just keeping up a mendacious ‘show’. In order to function in the wider world, a Showmaster will try to constantly emanate such qualities as kindness, honesty and generosity whilst concealing the dishonesty, avarice and selfishness which defines their true self. Showmasters should not be confused with simple liars. The duplicitous nature of the Showmaster’s [existence] requires great bravado and intricate planning. The effort that goes into maintaining their web of deceit should not be [underestimated]. We all know a Showmaster or two but spotting them can be very difficult.
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