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A phrase is said in sarcasm but is followeed by a sharp contrast with the phrase "NOT". This joke can be said either seriously or with obvious sarcasm. Often times the humor in [the joke is] in how [obnoxious] the "NOT" sounds. A 'not joke' is intended to put a person [on the spot] and embarrass him. It should be used when someone is really proud of something they've done. There is a pause between the statement and following "NOT". It was made popular by the movie Borat.
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