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A crass, humorously trademarked attempt at marketing a [stereotypical] vision of the "Wisconsin lifestyle." Frequently emblazoned upon t-shirts or sweatshirts, this term easily identifies people who are of below-average [intelligence]. Accordingly, many believe that wearing such a garment will make people think they are actually from Wisconsin, although this is never the case, as people actually born and raised in Wisconsin know just how [ridiculous] and sad the whole so-called "movement" is.
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