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Persuade or inspire an individual or group to reneg on their commitment to an original purpose in favor of a counterpurpose. Formerly used in conjunction with loyalty to one's country or [political party]/spying (i.e. 'turncoat'), it has come to be used more often with a misunderstanding of [homosexuality] (i.e. 'turn gay'), or disloyalty to affiliates in an illegal enterprise (drugs, organized crime, [white collar crime]).
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