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The process by which the very act of consuming—once a means to satisfy needs—becomes itself a commodity to be packaged, marketed, and sold. Under commodification of consumption, experiences are turned into products: dining out becomes an “experience economy” event; holidays become curated packages; even leisure is sold as “wellness [subscriptions].” The boundary between use and purchase dissolves: you don’t just buy a coffee; you buy the “[coffee shop] lifestyle.” This phase of [capitalism] monetises not only things but the time, attention, and identity involved in their acquisition, deepening the reach of market logic into everyday life.
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