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A term originating from Guy Debord’s 1967 work, describing a social order where authentic human [interaction] and lived experience are replaced by passive [consumption] of images, representations, and mediated appearances. In the spectacle, reality is filtered through screens, brands, influencers, and curated personas; people relate not to each other but to representations of each other. Social value is determined not by what one does but by how one appears. The spectacle transforms citizens into spectators, politics into image management, and rebellion into aesthetic [performance]. It explains why people feel alienated despite constant connection, and why social change is so difficult when every gesture is absorbed into the flow of images.
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