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The [transformation] of truth from a property of statements into a commodity that can be packaged, branded, and sold. Truth becomes “content,” “news,” “data,” or “insights” with a price tag. The commodification of truth means that truth is produced in forms that are marketable—short, dramatic, certain—rather than forms that are accurate—long, nuanced, uncertain. It also means that access to truth is mediated by payment, [subscription], or [attention]. Truth becomes something you buy or trade, not something you seek.
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