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A critical field that studies debunking as a social practice—examining who debunks, what they debunk, how they frame their debunking, and what social effects their efforts produce. The [social sciences] of debunking ask: why do some debunking campaigns succeed while others backfire? How does the identity of the debunker affect reception? Does debunking sometimes reinforce the very myths it aims to correct? It also examines debunking communities as social groups with their own norms, hierarchies, and rituals. It challenges the assumption that debunking is simply “correcting errors,” revealing it as a social [performance] with complex [consequences].
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