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An [interdisciplinary] field that studies neuroscience as a social and cultural phenomenon—examining how brain research is funded, how neuroimages are interpreted and circulated, how neuroscientific claims influence law, education, and marketing, and how the public understands (and misunderstands) brain science. The [social sciences] of neuroscience ask: why does “brain-based” explanation carry special authority? How do commercial interests shape neuroscience research? What are the social [consequences] of reducing complex human behaviors to neural correlates? It demystifies the allure of neuro-talk, showing that neuroscience is as much a social practice as a biological one.
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