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The study of secular institutions—especially atheist, skeptic, and secular humanist organizations in real life and online—using Kremlinological methods to map hidden leadership, internal factions, purity spirals, and excommunication rituals. Secularologists analyze conference speaker lineups, donation patterns, [social media] call‑outs within [the community], and the rise of “skeptic” influencers. Like Sovietologists studying party purges, secularologists study how secular communities enforce orthodoxy (rejection of anything “woo”), how they expel heretics (those who question [materialism] or criticize movement leaders), and how they maintain the appearance of unity despite deep schisms. The field reveals that secularism is not immune to the social dynamics of religion.
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