Skip to main content
×
Close
Start typing to search.
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Store
Books
Regional
Mugs
Tees
Hoodies
Beanies
Halloween
Request a product
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
A field of study that uses sociological, anthropological, political, and economic frameworks to analyze how social media platforms shape human behavior, community formation, power dynamics, and cultural production. It examines phenomena like algorithmic governance, influencer economies, digital labor, online identity formation, and the transformation of public discourse. By applying social science tools—ethnography, network analysis, surveys, critical theory—to social media, it moves beyond superficial engagement metrics to understand how platforms mediate social life, reproduce inequality, and create new forms of belonging and exclusion.
Text fits
Save
Cancel
Feedback