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The notoriously messy toolkit used to study human behavior, which refuses to sit still for clean measurement like chemicals or cells. These methods include surveys (asking people what they do, getting what they say they do), interviews (asking deeply, getting [complicated] stories), ethnography (living with people until they forget you're watching), [statistical analysis] (finding patterns in chaos), and case studies (going deep on one thing, sacrificing breadth). Unlike physics, [social science] methods must grapple with reflexive subjects who change when studied, cultural contexts that shift meaning, and the small problem that the researchers are also humans with biases. It's science, but science with feelings.
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