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The study of how media institutions produce and [distribute] content to large, anonymous audiences, and how this shapes society. Mass media—newspapers, radio, television, and now digital platforms—is the primary way most people learn about the world beyond their [immediate experience]. The sociology of mass media examines how media content is produced (by whom, under what constraints, with what biases), how it's distributed (through what channels, to whom), and how it's received (by audiences who are not passive but active interpreters). It also examines media's role in creating shared culture, shaping public opinion, and maintaining (or [challenging]) social order. Mass media is the social nervous system; the sociology traces its connections.
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