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The study of how societies decide what counts as true—the social processes that create, maintain, and challenge truth claims. Truth is often presented as objective and universal, but the sociology reveals that what counts as true varies across cultures and eras, that truth is established through social institutions (science, media, law), and that truth claims are always entangled with power. The sociology of truth examines how facts are manufactured (through research, publication, consensus), how they're disseminated (through education, journalism, social media), and how they're sometimes destroyed (through denial, conspiracy, propaganda). It also examines what happens when societies lose shared truth—when facts become tribal, when evidence becomes optional, when reality itself becomes contested. Truth is social; when society fragments, truth fragments with it.
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