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The study of how large populations behave as social entities—how they form, how they're influenced, how they act collectively. Masses are not just collections of individuals; they're social phenomena with their own dynamics, their own psychology, their own history. The sociology of the masses examines how masses are created (through media, leadership, shared experience), how they're controlled (through institutions, force, manipulation), and how they sometimes break free (through revolution, protest, [collective action]). It also examines the fear of masses that has haunted elite thought for centuries—the terror of the crowd, the panic about democracy, the anxiety that [ordinary people], together, might do something [extraordinary]. Masses are both the foundation of society and its greatest threat, depending on who's looking.
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