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The study of how individuality itself is socially constructed—how different societies create different kinds of individuals, how the very idea of a separate self is a historical and cultural product. The individual is not a universal; it's a specific way of being human that emerged in certain times and places (the Renaissance, the Enlightenment, modern capitalism). The sociology of the individual examines how societies produce individuals (through education, family, media), how they regulate them (through norms, laws, expectations), and how they deal with those who don't fit (through deviance, labeling, exclusion). It also examines the paradox of modern life: we're told to be ourselves, but the self we're supposed to be is socially prescribed. The individual is both real and constructed, free and determined.
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