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The study of how human psychology shapes and is shaped by democratic systems—how citizens think about politics, how they make voting decisions, how they relate to representatives, and how they respond to democratic outcomes. Democracy assumes rational citizens who inform themselves, deliberate carefully, and choose leaders based on policy. Psychology reveals something messier: voters are emotional, tribal, and woefully uninformed; they vote for identity more than policy, for feelings more than facts, for who they are more than what they want. The psychology of democracy explains why campaigns focus on emotions (fear, hope, anger), why negative ads work (we're wired to attend to threats), and why democracies often elect people who don't represent their interests (identity trumps policy). It's the study of how a system designed for rational actors manages to function with irrational ones—or doesn't.
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