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The study of how individuals and groups are influenced, manipulated, or compelled to behave in socially desired ways—through laws, norms, incentives, threats, and the subtle architecture of choice. Social control isn't just about police and prisons; it's about everything that shapes behavior: advertising that makes you want things, education that makes you believe things, architecture that makes you move in certain ways, algorithms that make you click certain links. The psychology of social control reveals that most control is invisible—we think we're choosing freely when our choices have been engineered. Understanding it is the first step toward either resisting it or using it, depending on your ethics.
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