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The study of how physically assembled groups behave in social contexts—protests, concerts, sporting events, religious gatherings. Social crowds have their own [psychology]: they're more emotional than individuals, more suggestible, more capable of [collective action]. They can also be more generous (crowds at benefits give more) and more dangerous (crowds at riots destroy more). The psychology of social crowds explains why people do things in groups they'd never do alone—the diffusion of [responsibility], the intensification of emotion, the sense of anonymous power. It also explains why crowds can be so moving—the sense of belonging, of being part of something larger, of losing the self in something greater.
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