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The emerging study of how mass psychology will evolve in the next thousand years, assuming we make it that far. The third millennium will face challenges that make current mass psychology look simple: artificial intelligences that shape opinion better than any human [propagandist], virtual realities that make consensus reality optional, genetic and cybernetic enhancements that fragment [human experience] into subspecies. Mass psychology will have to account for audiences that aren't entirely human, for truths that are algorithmically generated, for communities that exist only in simulation. The psychology of the masses of the third millennium is speculative now, but the trends are clear: more fragmentation, more mediation, more [manipulation]. The masses of the future may not even know they're masses, living in personalized bubbles that feel like universes.
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