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The study of how human behavior has mutated in the digital environment, examining phenomena like the "like" as a form of currency, the rise of the influencer as a career path, and the unique social dynamics of arguing with a stranger in a subreddit at 2 AM. It explores why people present idealized versions of themselves online, why anonymous forums bring out both [the best and worst] in humanity, and why your aunt shares so many [Facebook minion] memes. Digital [social sciences] confirm that humans are still tribal, status-seeking, and weird—we just do it on screens now.
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