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The specific analysis of group behavior among beings who are all, individually, aware that they are aware, leading to strange social dynamics like "[pretending] to listen while thinking about lunch" and "the [collective] pretense that we're not all going to die." It explores how groups develop shared illusions (like "this meeting is [productive]"), how social rituals create temporary alterations in collective awareness (like the moment of silence before a concert starts), and why humans are the only species that gathers in large numbers to watch other humans pretend to be people they're not (theater, movies, politics).
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