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The practice of attempting to design and shape the underlying frameworks that govern social analysis and discourse. It's not about changing what people think; it's about changing how they think about thinking. This includes designing academic curricula to privilege certain critical theories, creating social media algorithms that reward specific types of meta-commentary, and structuring public debates to ensure that the conversation stays focused on the "real issues" (as defined by the engineer). It's a subtle, often invisible form of power, and its practitioners are usually found in university admin buildings and think tanks.
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