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The tools and platforms designed to analyze, manipulate, or optimize not just [social interaction], but the analysis of [social interaction] itself. This includes sentiment analysis algorithms that track how people feel about how other people feel, [social media] dashboards that measure the engagement of posts about engagement metrics, and focus groups convened to discuss the results of other focus groups. It's technology that has eaten its own tail and is now trying to figure out what the tail tastes like.
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