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The emotionally motivated tendency to seek and [interpret] evidence in ways that protect or enhance one's self-image. When success occurs, we confirm it was due to our skill; when failure occurs, we confirm it was due to external factors. We remember our contributions vividly and others' forgetfully. We judge our own [ethically] ambiguous actions by our intentions, and others' [identical] actions by their outcomes. This bias isn't about accuracy; it's about maintaining a coherent, positive narrative of the self.
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