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A theory that frames culture not as a static set of norms, but as a dynamic system where the value of the last, most adopted trend, rule, or artifact (the marginal cultural unit) is key. It examines the tension between cultural cohesion (shared identity) and cultural coercion (pressure to conform). The first elements that define a group (a shared slang, a style of music) have high marginal utility—they create belonging. But the 100th "rule" about what's "authentically" part of that culture often has low utility, feeling exclusionary and coercive, policing purity rather than fostering shared meaning.
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