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The pervasive cognitive paradigm where market logic—cost-benefit analysis, efficiency metrics, monetization potential, and [competitive advantage]—becomes the default, and often only, framework for evaluating everything. In groups dominated by Marketothinking, social [relationships], artistic endeavors, education, healthcare, and even personal decisions are reframed as transactions. [Alternative] values like compassion, beauty, justice, or community are dismissed as "sentimental" or "inefficient." This groupthink is endemic in corporate boards, business schools, and neoliberal policy circles, creating a collective blind spot to the value of anything that can't be priced.
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