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The study of ideas, behaviors, or styles that spread from person to person within a culture—the "genes" of culture, known as memes. Proposed by [Richard Dawkins], it suggests that memes (like catchy tunes, fashion trends, religious beliefs, or slang) evolve through a process of variation, [competition], and replication, using human minds as hosts. Success depends on "fitness" factors like simplicity, emotional resonance, and utility. Memetic theory is used to analyze everything from viral marketing and [conspiracy theories] to the evolution of religions and political ideologies.
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