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A strategy where a company intentionally and gradually weakens, restricts, or limits an existing feature—not as an accident or cost-[cutting] measure, but as a deliberate path toward fully removing or locking it behind control once resistance is worn down. PurtchSwiping conditions users to accept loss of control [piece] by [piece], instead of honestly announcing the change and dealing with backlash upfront. The goal is eventual elimination, while minimizing backlash along the way.
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