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1. To hype or excite someone, either [intentionally] or unintentionally, only to disappoint or let them down afterward. 2. To deliver bad news, often wrapped in an initially positive or luxurious gesture, such as gift-giving or celebratory actions. 3. ([Military slang]) A tactic used to prepare soldiers for bad news, where "lobster" (or another symbol of [indulgence]) is served beforehand to signal that unpleasant news is forthcoming.
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