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Popular British term to decribe a girl who, in answer to the male "lad culture" of the 1990's, bizarrely adopted the exact same behaviour as the men

they claimed to be reacting against - mainly drinking pints of lager, swearing and vomiting publicly, and watching football, all conducted with

[exaggerated] zeal. Interestingly, the behaviour of the ladette played into the hands of the lads, as not only did the ladette's alcohol consumption make

them easier pick up targets, the lads wouldn't have to switch off the football while they later had sex with them.

Popular and media friendly ladettes of the time were the likes of [Zoe] Ball and Sarah Cox, who counterpointed their frequent lad-mag bikini spreads with

bouts of public drunkeness, especially when there was paparazzi around too capture it.

The ladette tag was ultimately doomed to failure when the likes of Cat Deeley, Billie Piper, Jayne Middlemiss and Denise Van Outen jumped on the

bandwagon - established media whores, known principally for their looks - and the transition from Ladette to [Spring Break] Girls Gone Wild was

[inevitable].

The [interesting] footnote is that the ladette arguably exists now more than they ever did at the height of their popularity ten years agp, only now

they're simply referred to more accurately as "drunk sluts out [looking for] cock", which had always been the case anyway.

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