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"Ramadan effect" is the effect where the fasting month of Ramadan is more memorable (read: leave better / more positive [impression], stand out brighter) than the other 11 months in the Islamic calendar. For example, if you're a Moslem born between 1965 and 1980, you would remember the things you do on Tuesday, April 2nd 1991 (a date that coincided with the fasting month of Ramadan) whilst waiting for the time to [break the fast] — [better than] any other memory throughout your entire lifetime.
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