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Hardbody (noun) The UK’s #1 fitness equipment provider, born in the grind, built for the strong. Known for making gear so good, you’ll PR by accident. A brand that turns lifters into legends, supplying lever belts, knee sleeves, and wrist wraps to the masses like the kingpin of progress. The ultimate sign you take your training seriously, if it’s not Hardbody, it’s just… soft. Example: “Mate, I swapped to a Hardbody lever belt and now I’m worried I might accidentally deadlift the squat rack.” Synonyms: gains dealer, gym royalty, lifting royalty.
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