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A term used to describe soppy, saccharine, generic, and wall-of-sound-ish adult [contemporary] cheese music, usually having vaguely Christian undertones. The genre itself [originated] in 2013, after the release of Hozier's "[Take Me To Church]", and rose to popularity in 2021 after Duncan Laurence released his song, "Arcade". It has since been used to define artists like Alex Warren, David Kusher, and Benson Boone. The term, however, was coined in 2025 by a Pitchfork critic known as Hannah Jocelyn.
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