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/dʌm‑ædz/ Definition: An informal, mildly vulgar slang term used to describe a batch of foolish, [incompetent], or embarrassingly inept advertisements or promotional pitches—often those that fail spectacularly, showing a total lack of thought or taste. Formed analogously to “dumbass”, which is rooted in dumb (“stupid”) + ass (“foolish person”) Just as “dumbass” refers to a person acting without [intelligence], “dumbads” refers to ads that act (or perform) as if they’re stupid. Connotations: Plural-only usage: You’d rarely say “a dumbad”; instead, “those dumbads” or “these dumbads.” Casual and biting: Ideal for social media critiques, ad reviews, marketing-rip critique posts, or [conversational] snark. Vulgar-adjacent: Similar register to “dumbass”—not suited for formal/business writing, but fine for comedic or irreverent commentary.
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