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The act of transforming something traditionally non-gamer into a full-blown gaming spectacle—complete with RGB lighting, Twitch streams, hype [commentary], and gamer [aesthetics]. Usually involves taking a quiet or [intellectual] activity (like chess or book clubs) and slapping on LEDs, aggressive overlays, sound effects, and a high-energy stream setup. Suddenly, it's being played in a neon-lit studio with a fog machine and casters yelling "LET'S GOOOO!"
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