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The willful refusal of corporate leadership to acknowledge or adopt emerging technology, trends, or innovations. This often leads to [catastrophic] business failure. Most commonly found in legacy companies where senior execs are allergic to change and cling to outdated models like it’s still 1995.

Symptoms include:

- Laughing off disruptive startups

- Refusing to invest in [digital transformation] (including AI)

- Saying things like “This is how we’ve always done it”

- Holding 3-hour meetings to ignore 3-minute solutions

- Exaggerated paranoia about worst case outcomes trying new things.

- Refusal to invest extra money just because it might lower short term profitability and might temporarily upset investors.

- Pathetically trying to look “new and hip” by wasting money on asinine expenditures DEI and wokeness thinking customers will overlook outdated products and services. This was especially problematic 2021-2024 but still [unfortunately] prevalent in many corporations. This is the “Bud Light” effect.

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