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Trend forecasting is a process of identifying new and emerging trends and predicting how they will shape the fashion industry.Trend forecasting Trend forecasting is a process of identifying new and emerging trends and predicting how they will shape the fashion industry. It is done by trend forecasters who are usually based at trend forecasting agencies, like WGSN. The trends they research can be cultural, economic, or [celebrity] trends. In sum, not just fashion trends, as those are influenced by what’s [happening] in [the world], as well as cultural aspects and societal behavior.
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