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Subeta is a PG-13 [virtual pet] site. As of now, there are nearly 100,000 members, 51 pet species, 19 different colors available for each pet, and 5000+ items. Which is relatively small compared to other leading [virtual pet] sites. Subeta was started by 16-year old Keith Kurson, and he currently runs Subeta with many admins and artists who provide Subeta's items and pets. Subeta contains many games, quests, galleries, and shops where sP - subeta points, the currency of Subeta - can be spent.

It is a site that is similar to Neopets, with some calling it a direct imitation, although it is aimed at a slightly older demographic and has different (and generally more lenient) rules.

You can also upgrade your account by buying a Gold Account, or GA. They cost $5 and allow you things like extra pet slots, your own avatar, an "autopricer" for your shop, etc. Despite common [misconception], buying a GA does NOT give you any in-game money, it only gives you non-profitable perks, and whether or not you have purchased a gold account doesn't help or hinder you advancing [in the game].

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