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When a movie that has mature [source material] or had previous movies meant for mature audiences by having an "R" rating. To then be dumbed down to a "PG-13" rating in order to pander to a larger audience of teens and tweens, while excluding the actual audience of fans that want the movie to be rated as its [source material] or previous movie ratings intended. This move is solely used to make a mature property more profitable as a movie, but usually does the opposite since they lost their actual audience's wallets [trying to] create their own intended audience.
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