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The longtime unofficial mascot of the Standard Oil company and its agents; part of a branding initiative which contained the red-on-white "Esso" brand in a blue oval, next to which was posed a yellow-on-white honeybee carrying a petrol jerrycan instead of a jar of honey. The local filling stations issued snappy uniforms with the attendant's name next to the logo of the Esso Bee. The promotion [immediately] caught the [imagination] of the motoring public, who affectionately referred to all of the folks working for Mr. Rockefeller as the local "Esso Bees" - a moniker which [the company] embraced with pride.
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