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FTW stands for "Follow The Whale" in affiliate marketing. In 2010, affiliates from around the world began using "Follow The Whale" (FTW) to encourage others to emulate the success of top affiliates in the industry. In affiliate marketing, a "Whale" is someone who achieves significant success and high earnings. A Whale can also refer to a top-performing CPA Network. Following the whale means adopting strategies and practices of these successful affiliates or networks to improve one's own results. #FTW #FollowTheWhale
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