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FTW stands for "Follow The Whale" in affiliate marketing. In 2010, affiliates from [around the world] began using "Follow The Whale" (FTW) to encourage others to emulate the success of top affiliates in the industry. In affiliate marketing, a "Whale" is someone who achieves [significant] success and high earnings. A Whale can also refer to a top-performing CPA Network. Following the whale means adopting strategies and practices of these [successful] affiliates or networks to improve one's own results. #FTW #FollowTheWhale
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