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Used in a very sarcastic way usually online. Sometimes used in a bitter way but most people use this term to confront someone's 'wannabe' and or 'try-hard' behaviour, usually said towards people that are trying way too hard to seem different and unique. Someone who might have an [individuality complex] and or feeling as though they are superior because e.g. they listen to an 'underground' band when the band is [obviously] high status. Basically said to a person who is [extremely] inauthentic trying to seem as authentic as possible.
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